At HelloFresh, our mission is to change the way people eat - forever. From our 2011 founding in Europe’s vibrant tech hub Berlin, we’ve become the global market leader in the meal kit sector and inspire millions of energised home cooks across the globe every week.

We offer our meal kit boxes full of exciting recipes and thoughtfully sourced, fresh ingredients in more than 10 countries, operating from offices in Berlin, New York City, Sydney, Toronto, London and Amsterdam. Our more than 4,000 employees are the heart and soul of our highly international, fast-paced, and dynamic environment where innovation and smart, fast action is encouraged.

We want you to join us and help take HelloFresh to the next level - as a company in its growth phase this is a great time to join. Career and personal development opportunities are endless. We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

About the job

As Interim Sr. Director of Paid Marketing you will lead, develop and manage all paid user acquisition for HelloFresh. You will be responsible for setting the strategy and executing the plans across Online Marketing, Offline Marketing, TV planning and Marketing Tech for our international markets: DACH, Benelux, UK, Canada, Australia and New Zealand. This role requires big picture thinking with meticulous attention to detail; you will need to understand the overall business and marketing strategy, translate that into an acquisition strategy and guide the team through execution.

You will be managing central marketing teams and liaising closely with relevant country teams to plan, test, optimise, and scale growth strategies across all paid channels. As well as partner closely with Brand teams, CRM, BI, Product and other relevant teams to grow paid marketing programs.

This role calls for an exceptionally analytical, data-driven, hands-on demand generation leader who has experience in creating integrated campaigns across multiple touch points. 

Who we are looking for

• Passion for people and business leadership, minimum of 7 years experience in leading a large function (> 20 People), in addition to direct management of senior members, including team heads and directors


• A strong understanding of all acquisition channels, including Paid Social, SEM, Native, Influencers, Affiliates, Direct Sales, Direct Mail, Gift Cards, Events, TV, Radio and more


• Paid Marketing experience in digital, fast-paced companies, with significant experience managing and optimising multi-million euro B2C marketing budgets across several countries


• Expertise with leading marketing strategy including budget allocation, opportunity assessment, operation optimization and prioritisation


• Strong understanding of tracking and reporting against marketing initiatives to ensure maximum efficiency and ROI-positive results


• Experience with A/B testing & incrementality testing of bidding strategies across audiences, account structures, ad formats, and creative assets


• Strong communication skills (English) and ability to collaborate in a matrix structure


• A history of communicating regularly with executive teams on competitive and market trends in your channels


• A strong grasp of the rapidly evolving marketing technology field and interest in marketing automation


• A drive for innovation

What we offer

• The chance to have a serious impact on one of the fastest-growing technology companies in Europe in an exciting growth phase


• A vibrant, international environment


• A guaranteed steep learning curve & boost for your career


• Competitive compensation package


• Benefit from our selection of employee perks (significant reduction on your HelloFresh boxes, discount on the HelloFresh GO vending machines, free German classes, Geek Friday, discounts for our neighboring Fitness Studio & Urban Sports Club, annual budget for training and development initiatives, weekly Yoga Classes, Summer & Winter Party)