At HelloFresh we love food and our mission is to change the way people eat forever. That change comes conveniently packaged in a box - a HelloFresh Box, filled with the best fresh ingredients.

With our meal boxes with easy to cook recipes and fresh ingredients, we are driving change in the quickly evolving food industry. From developing our recipes to delivering the boxes - the customer is at the center of everything we do. Our aim is to make every meal a moment to look forward to, for everyone at the table. No surprise then that data is our friend and for us, learning never stops. We make quick but informed decisions and as a fast-growing company, we value flexibility and speed.

HelloFresh needs you

We are looking for a (Senior) Brand Manager Belgium. In this role, you will work closely with the Head of Brand Strategy, Product Marketing & PR and will perform an important role in ensuring a perfect fit of our product/services and marketing activities for the Belgian Market. The Brand Manager initiates or takes on exciting and demanding topics and projects and manages them independently or in collaboration with local and global stakeholders. The Brand Manager plays an important role in the consistent implementation of brand positioning, internally and externally by HelloFresh in Belgium.

Your area of responsibility:

• Develop a clear positioning for HelloFresh in Belgium across Flanders and Wallonia in collaboration with our global brand team


• Work together with the local and global research team to initiate, coordinate, measure and translate brand research into actionable plans


• Initiate and implement initiatives to strengthen our brand positioning


• You analyse the market and competition and make recommendations to senior management


• You work closely with the product marketing team, PR team and the marketing communication team to maintain brand integrity across all marketing initiatives and ensure we meet our objectives

Are you the perfect Brand Manager?

You have about 4 years of professional working experience, of which a minimum of 2 years in a brand management role, preferably in a fast-paced and extremely competitive (start-up)  environment. Experience in ATL campaign management (i.e. TV, Radio, OOH) is an advantage. Of course, you have an in-depth understanding and knowledge of the Belgian market, and in particular of the media landscape. You are entrepreneurial and you work data- and process-driven. You have a creative mind, but you know how to combine this with excellent problem-solving skills and strong analytical capabilities. You know how to motivate yourself and have a proactive mindset. With those skills, you are able to handle multiple projects at the same time, and meet deadlines as agreed. You have experience in working with international teams and stakeholder management. You are a fluent in English and in Dutch or French (preferably both). Lastly, you have a master's degree in communications or business administration with a focus on marketing.

What do we have to offer you?

• The unique opportunity to have a serious impact on a growing and listed company;


• A high level of autonomy, responsibility, and ownership in your role and plenty of freedom for ideas and own initiatives;


• An extremely steep learning curve and plenty of room for personal growth;


• To work with a young, fun motivated and international team;


• To work in a modern, spacious office in Amsterdam with excellent transport links and employee perks, like delicious lunches, discounted HelloFresh boxes, free boot camp- and boxing lessons, monthly drinks, and other team activities;


• Competitive salary

Interested or do you have some questions?

Please contact Ard-Jan or send him a message via LinkedIn. Are you interested? Please send your application through the 'apply' button below! 

Before applying make sure you are eligible to work in the Netherlands, unfortunately, we do not sponsor any work visa or permits for this position