Content Marketing Manager

FrankSmile

Marketing | Berlin, DE

Rocket Internet, one of the most successful company builders in Europe, has launched a new venture: Franksmile.


Franksmile is about to revolutionize the dental beauty market by giving millions of people access to a million-dollar-smile at an affordable price tag using invisible aligners.


As one of the first employees, you will be part of an incredible start-up journey and directly involved with the company's international roll-out, conducted in record time.



Among many exciting challenges, you will:




  • Design content marketing strategies and set short-term goals

  • Undertake content marketing initiatives to achieve business targets

  • Collaborate with design and writing teams to produce high quality content

  • Deliver engaging content on a regular basis and inspire team members

  • Edit, proofread and improve content

  • Optimize content considering SEO and Google Analytics

  • Analyze web traffic metrics

  • Share content through various channels, ensuring strong web presence

  • Receive customer feedback and generate ideas to increase customer engagement

  • Conduct A/B testing



We are convinced we will be a great match, if you:




  • Have proven work experience as a Content marketing manager

  • Have editorial mindset with an ability to predict customers preferences

  • Have hands-on experience with SEO and web traffic metrics

  • Have excellent communication and writing skills in English

  • Have expertise in social media platforms

  • Are proficient in MS Office and WordPress or other Content Management Software

  • Understand web publishing requirements

  • Possess project management skills and attention to detail

  • Hold BSc degree in Marketing, Journalism or relevant field