Analyst, Retention

HelloFresh

Marketing | New York City, NY, US

At HelloFresh, we want to revolutionize the way we eat by making it more convenient and exciting to cook meals from scratch. We have offices all over the world and we deliver delicious meals to millions of people.  


We are the industry leader in meal-kit subscription services and we’re growing all the time. We have distinct meal-kit services that cater to everyone with the most menu variety in the market, which allows us to reach an incredibly wide population of people.


The HelloFresh team is diverse, high-performing, and international, and our work environment is an inspiring space where you can thrive as a result.


Job Description:


HelloFresh is looking for a Data Analyst to join our Retention team. In this role, you will be responsible for generating insights related to the health of our customer base and will conduct exploratory analyses to understand trends in customer behavior. You will collaborate with teams across the business to highlight opportunities to increase customer lifetime value and to inform strategic business decisions. You will maintain and distribute regular retention reports which will be shared with the highest levels of leadership within the organization. The insights you provide will be critical in ensuring that we deliver a world-class experience for our customers and will help drive profitable, long-term growth for the business.


You will ...



  • Develop, maintain, and distribute reports and dashboards to bring visibility to retention performance

  • Assess the health of our customer base by evaluating cohort behavior and monitoring trends in cancellation rates, pause rates, order rates, and NPS sentiment across various customer segments

  • Obtain a comprehensive understanding of the HelloFresh business model and tech platform in order to relate data insights to business practices and to identify opportunities for improvement

  • Conduct exploratory analyses to generate insights and identify key drivers of retention trends

  • Provide relevant data inputs to assist the team with sizing new project opportunities


You are...



  • A team-player who strives for collaboration

  • A strategic problem-solver who decomposes issues to uncover solutions

  • Intellectually curious and excited about deep diving into complex data

  • A strong communicator who can get people on board with new ideas and articulate learnings to a senior audience


At a minimum, you have...



  • A BS degree in a business or STEM-related field (mathematics, engineering, computer science, economics, statistics, etc.) or equivalent analytical experience

  • 1-3 years of professional analytical experience

  • A strong foundation in Excel, SQL, Google Analytics, and visualization software such as Tableau

  • Basic statistical knowledge (comparative statistics, sample sizing, experimentation)

  • Previous exposure to subscription-based business models and related metrics (CAC, CLV, cohort analysis) a plus


You’ll get…



  • Competitive Salary & 401k company match that vests immediately upon participation

  • Generous parental leave of 16 weeks & PTO policy 

  • $0 monthly premium and other flexible health plans 

  • 75% discount on your subscription to HelloFresh (as well as other product initiatives)   

  • Snacks, cold brew on tap & monthly catered lunches 

  • Company sponsored outings & Employee Resource Groups 

  • Collaborative, dynamic work environment within a fast-paced, mission-driven company 


It is the policy of HelloFresh not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or because he or she is a protected veteran.