At HelloFresh, we want to change the way people eat. Over the past 6 years we've seen this mission spread beyond our wildest dreams. Now, we are the leading global company in the expanding online recipe kit delivery market.

So, how did we do it? Our weekly recipe boxes full of exciting recipes and lovingly sourced, fresh ingredients have blossomed into a community of inspired, energised home cooks that expands across the globe. We are one of the fastest growing meal kit businesses and are active and growing in 12 different countries across 3 continents.

If you would like to join an energetic and highly motivated team and work in a dynamic, high-energy, high-growth field where you can really have an impact and make a difference every single day then join us and become part of developing a global fresh food champion.

Job description

You will…

• Manage the development and execution of the Australian brand plan


• Develop and implement weekly, monthly and quarterly brand planning process and reporting to build greater awareness of brand activity impact on commercial results


• Execute quarterly campaigns to achieve category consideration and brand consideration objectives.


• Manage the planning and production of brand campaigns, managing multiple stakeholder needs and ensure quality creative delivered to deadline


• Conduct analysis and produce weekly, monthly and quarterly reporting of individual brand and advertising projects within all calendar initiatives to the HelloFresh marketing team and wider business


• Establish product marketing communication plan, leading cross-functional marketing initiatives to achieve KPIs. Work in close collaboration with CX and Culinary Team


• Use insight led approach to brief and produce creative content resulting in higher engagement and following on social platforms including YouTube


• Integrate brand campaigns with the digital marketing team's activity (SEO, blogger outreach, paid social, native etc) to drive higher performance through A/B testing of local creative content


• Support performance, CRM, direct sales and CX teams with customer focussed creative briefing to support brand messages and identity


• Drive integration in the content calendar planning of Hero, Hub, Help content, working closely with Creative, Social and Content teams locally and globally, and lead the production of brand content


• Experience managing and forecasting an advertising and promotional budget


• Manage external agency relationships with both creative and media partners. Building a collaborative mutually respective working partnership aligned to the overall brand objectives

Mandatory requirements:

You have/are…

• Brand campaign management with content focus (end to end implementation)


• Project planning and management


• Experience working with creative and media partners


• An understanding of the Australian media market


• Collaborative working style and an ability to work cross functionally


• Experience working on a global brand


• Website experience (html, applanga, SEO)


• Social platform experience (Facebook, Instagram, YouTube, Falcon)


• Managing a small team


• A passion for food and cooking, be hands-on with the product in the production of brand content

Compensation: Competitive salary and tasty perks!