At HelloFresh, we want to change the way people eat. Over the past 7 years we've seen this mission spread around the world and beyond our wildest dreams. Now, we are the leading global company in the expanding online recipe kit delivery market.

So, how did we do it? Our weekly meal kit boxes full of exciting recipes and lovingly sourced, fresh ingredients have blossomed into a community of encouraged, energised home cooks that expands across the globe. We are one of the fastest growing meal kit businesses and are active and growing in 10+ different countries across 3 continents. Our growth trajectory and expansion has been phenomenal and we have launched facilities across Canada and have recently added Chef’s Plate to our team!

If you would like to join an energetic and highly motivated team and work in a dynamic, high-energy, high-growth field where you can really have an impact and make a difference every single day then join us and become part of developing a global fresh food champion.

About the role:

We are looking for an enthusiastic team leader and problem-solver, with sales and leadership experience to manage our in-field activations across Canada. You will be responsible for the success of a high number of small-scale activations that are run weekly across the country, with the objective of driving customer acquisition. You are energetic, driven, detail oriented, and a natural leader.

What you’ll do:

• Build & manage the budget and acquisition targets for your channel, and track performance on a weekly, monthly, and quarterly basis to ensure positive returns to drive the overall business plan


• Manage current field events, and develop strategies to optimize them and build new and innovative ways to scale


• Develop and maintain a strong relationship with third party agencies, brand ambassadors, and partners for successful execution of marketing activities


• Run A/B tests on creative and promotional offers for offline collateral pieces;


• Coordinate logistics of collateral and manage inventory to ensure sufficient fulfillment of campaigns;


• Develop and maintain tracking tools


• Assess further acquisition opportunities within your channels and recommend investment strategies;


• Support on business development projects, new channel development, and ad hoc analyses across growth marketing team

Who you are:

• You have a bachelor’s degree in business, commerce, marketing, or a related field from a top-tier university, supported with strong performance


• You have 0-3 years of experience in a performance marketing role (bonus points if you’ve worked at a start-up and/or have led a team before)


• Energized by a startup environment (fast-paced, shifting priorities, and an "all hands on deck" approach)


• Analytical: you make decisions based on data but you understand the value in building relationships


• A problem solver: you think on your feet and devise creative solutions to any problems that arise


• A team player and motivator: you are able to step in to support your team, but also guide them to make the right decisions


• You have strong communication and organizational skills


• You are extremely detail oriented

Why you’ll love this job:

• Competitive salary and company benefits


• 75% discount on HelloFresh boxes


• High level of responsibility from the start


• The opportunity to rapidly advance your career


• Working with a fun, ambitious and collaborative team


• Social gatherings, snacks, beer on tap, sports teams, and more!